Arthur Jensen is a designer, innovator, and unapologetic lover of good typography.

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Interaction designer combining aesthetics, strategy, and systems thinking to simplify complex digital experiences.

About Me
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My Design Principles
The Devil is in the Details
The design details of a product reflect its brand. From spacing and typography to component sizing and microcopy, every element should be thoughtfully crafted.
Humans, not Users
Good design balances aesthetics and functionality while staying grounded in empathy for emotions, behaviors, and goals, creating experiences that feel aligned with human needs.
Surprise & Delight
Subtle interactions, playful animations, and thoughtful copy are essential. These small details come together to create a sense of delight in the user experience.
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Featured Case Studies

2025 URBAN MOBILITY DESIGN

BMW Designworks

What If a Parking Structure Became the Future of Mobility in Los Angeles?

A conceptual multimodal hub in Westwood, Los Angeles that enhances the commuter experience with improved transit and pedestrian amenities, support services, and multilingual AI-powered kiosks in dedicated spaces.
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2025 Experience design

BMW Designworks

Reimagining the Autonomous Rideshare Experience with Gozo

Gozo is an autonomous rideshare experience that strengthens passenger connection through an interactive AR trivia game for shared moments in transit. In a commuter-heavy world, Gozo turns travel time into an opportunity to engage, play, and reconnect.
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2025 Product Design & strategy

Gift Inc.

Improving Onboarding and Group Messaging to Help People Connect with Clarity and Intention

I redesigned Gift’s onboarding and created subgroup features to improve user clarity and reduce confusion. I also designed prototype screens and enhanced pitch materials to better communicate the product’s value and vision.
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Final screen of the redesigned homepage for the ALOUD Archives.
2024 information systems Design

Library Foundation of
Los Angeles

How Do We Turn Overwhelming Archives Into Intuitive Learning Experiences?

A redesigned digital media platform by the Los Angeles Library Foundation, Voices ALOUD offers enhanced organization, intuitive navigation, and powerful search tools for a seamless user experience for lifelong learners.
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2022 product design & research

Echo Park Embark

Crafting New Experiences for Visitors to Echo Park, Los Angeles

A mobile app designed to assist budget-conscious individuals in discovering and creating new experiences, all while saving money and immersing themselves in Echo Park, Los Angeles.
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Design & Coding Experiments

Outlook email logo and branding colors.
March 14th 2024
Redesigning Outlook Email
Redesigning email clients like Outlook to improve user interactions and customization through micro-interactions.
Three redesigned Apple Watch Voice Memos screens.
March 7th 2024
Voice Memos: Apple WatchOS 10
Designed a microinteraction for the Voice Memos feature on Apple WatchOS 10, focusing on enabling users to easily pause their recordings.
Illustration depicting a social network for psychopaths.
November 2nd 2023
Designing a Social Network for Psychopaths
An interactive storytelling class assignment where students create a social network for a psychopathic character of their choice.
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© 2024 Arthur Jensen Design